From startup to European scale-up: Seenons makes the next step with Fortino

What started with the dream to organise waste streams more intelligently has grown into a major platform for the European circular economy. Seenons announces today a new milestone: private equity firm Fortino Capital is stepping in as majority shareholder to accelerate the international growth of the platform.

Seenons connects companies, logistics service providers, and waste processors in a single digital platform enabling them to manage circular waste. As an independent ‘waste regulator’, they provide a solution in a fragmented market. Thanks to our investments in 2023 and 2024, Seenons has been given the space to realise its international ambitions. Seenons expanded into Belgium, Denmark, and Switzerland.

Ready for commercial growth

With Fortino Capital, we welcome a new majority shareholder in Seenons. A great result of our active involvement and the growth path that Seenons has undertaken.

“We are very proud that Seenons has come this far,” says Elwin van Rooijen, senior investment manager at Invest-NL. “With our investments and active involvement over the past years, we have supported Seenons in its European growth ambitions. It is remarkable to see how the company is now evolving into a mature player, leaving the startup phase behind and ready for structural, commercial growth.”

More than a financier

Invest-NL was much more than just a financier during this growth phase. As a shareholder, we actively contributed to strategy, governance, and internationalisation. Together with other investors, we laid the foundation for a scalable and transparent waste infrastructure system.

“With Fortino as our new partner, we are ready for the next phase,” says Joost Kamermans, CEO of Seenons. “We are further building a European platform that allows companies to digitise their waste streams, reduce costs, and contribute to circularity. The support from Invest-NL was essential in this, especially in the early stages when the market often hesitates.”

A mature European player

With the entry of Fortino, Seenons takes a logical next step. The focus now is on building a sustainable revenue model and strengthening the organisation, with an eye on further international growth. In this way, the company demonstrates that even young, impact-driven tech companies can grow into mature European players.