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Paying to Change

July 9, 2026

Many circular and sustainable companies have strong technologies and clear societal value. Yet scaling often remains difficult. Not because financing is unavailable, but because the underlying revenue model is not always sufficiently robust.

Invest-NL therefore commissioned research into revenue models that can accelerate sustainability and circularity. The results are presented in the whitepaper Paying to Change and the compact inventory Paying to Make a Difference.

Together, these publications provide insight into more than 120 revenue models and over 500 practical examples. They support entrepreneurs, investors and value-chain partners in developing stronger, more financeable business cases.

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Questions about this topic? Jeroen is happy to help.

Jeroen Derkx

sr. business development manager