Mobilising consumer demand for sustainable investments

September 30, 2025
The European industry faces an enormous sustainability challenge. This requires substantial investments that call for a stable market for sustainably produced products. New research from Deloitte indicates that demand stimulation – actively creating demand for greener alternatives – can play a decisive role here. It not only makes the industry more sustainable but also stronger and more competitive.
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Stephan Falcão Ferreira
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