Circular Venture Building – Emerging Fundamentals

Without a solid earning model, circular initiatives cannot take off. Last year, we examined this issue in practice and published an initial report. In recent months, we have delved deeper and, in collaboration with ScaleUp Practitioners and Het Groene Brein, studied the success factors and prerequisites of circular entrepreneurship in theory.

Given the complexity of the practice, this year we explored several theories that can contribute to the development of an underlying Theory of Change. We spoke with ten scholars from various disciplines: transition theory, macroeconomics, innovation strategy, sustainable business models, market development, financial models, and consumer behavior.