A pioneer in cultivated meat technology

Invest-NL invested € 15 million in Meatable, partly covered by a guarantee from the InvestEU programme, of which Invest-NL became an implementing partner in 2023. Krijn de Nood, CEO of Meatable, and Bastiaan Gielink, Senior Investment Manager at Invest-NL, share insights about the investment process and the period afterwards.

Innovative entrepreneurship means managing expectations

The Nood also discusses the challenges associated with working on such groundbreaking innovation. "Managing expectations is crucial. We focus on a step-by-step approach to demonstrate what we can do, without falling into ‘overpromise’ and ‘underdeliver’. Our sober Dutch approach, I believe, helps us build trust by being consistent in our communication and delivery," he says. “Do what we say and say what we do.”

With a view to a product launch in Singapore and approval to organise tastings in the Netherlands, Meatable foresees an exciting period ahead where the Dutch and eventually the global public can get to know cultivated meat. "These developments bring us closer to our goal of making cultivated meat accessible to everyone, with respect for people, animals and the planet," concludes the Nood.